Keyword mapping is the process of assigning keywords to specific pages on a website based on their search intent. It is an important part of SEO (search engine optimisation) because it helps you optimize your site structure and content to rank higher in search engine results pages (SERPs).
The goal of keyword mapping is to match each keyword with the page that best satisfies search intent — i.e., what the searcher is looking for. This is the page that stands the best chance of ranking highly in SERPs.
Benefits of Keyword Mapping
Keyword mapping offers a number of benefits, including:
- Improved site structure and content: Keyword mapping can help you improve the structure of your website by grouping related keywords together. This makes it easier for users to find the information they are looking for and for search engines to understand your website.
- Increased search engine ranking: Keyword mapping can help you increase your website’s search engine ranking by ensuring that each page is optimized for the right keywords. This means that your pages are more likely to appear higher in SERPs when someone searches for those keywords.
- Reduced keyword cannibalization: Keyword cannibalisation occurs when two or more pages on your website are competing for the same keywords. This can hurt your website’s search engine ranking because it dilutes your efforts. Keyword mapping can help you avoid keyword cannibalisation by ensuring that each page is optimised for a unique set of keywords.
- Improved content relevance: Keyword mapping can help you ensure that your content is relevant to the keywords you are targeting. This makes it more likely that users will find your content useful and that they will click on your links.
How to Do Keyword Mapping
Keyword mapping can be done in a number of ways. One way is to use a keyword mapping tool. These tools can help you identify the right keywords to target and assign them to the appropriate pages on your website.
Another way to do keyword mapping is to do it manually. This involves identifying the right keywords, grouping them into clusters, and assigning them to pages on your website.
Keyword mapping is a powerful tool that can help you improve your website’s SEO. If you are serious about improving your website’s ranking in search engines, then you should consider keyword mapping.